Try rolling your own cigar !

The spectators who follow the Omega European Masters during the four days of competition are the target audience for the Villiger cigar brand. "They are in Crans-Montana in a festive atmosphere.
They know they have time on their hands, so they don't hesitate to smoke a good cigar with friends," says Nathalie Rempp, Area Sales Manager at Villiger. Watching a competition in the open air also offers the smoking public a big advantage. "Some customers are really regulars, coming back to see us year after year. Some of them have even discovered the richness of our range in Crans-Montana. They didn't know that we also offer hand-rolled cigars."

A live demonstration

The stand of the Swiss brand, which has been making cigars since 1888, is located under the grandstand of hole 18, right next to the putting green. Every day, from 10am to 12pm and from 2pm to 5pm, an animation will allow you to discover how a cigar is made by hand. Maria Caridad Sanchez Illas, a specialist from Havana (Cuba), will roll the tobacco live. She will not only talk about her job, but will also guide the visitors. So don't hesitate to drop by Villiger and try to make your own cigar. It will certainly have a very special flavour.