OMEGA in Crans-Montana: the art of precision, the passion for sport

For more than 20 years, the European Masters has carried the name OMEGA. Yet this relationship goes far beyond partnership: it reflects a vision, a style, and a lasting commitment to excellence. On the occasion of the 78th edition of this landmark event in Crans-Montana, Raynald Aeschlimann, President and CEO of OMEGA, shares his view of a bond where tradition, innovation and sporting emotion meet in the present.

“Crans-Montana is more than a tournament, it is an encounter with a soul,” says Raynald Aeschlimann. Rooted in the heart of the Swiss Alps, on one of Europe’s most spectacular courses, the Omega European Masters represents a rare balance of prestige and conviviality. “There is a unique atmosphere here. Every player will tell you so. It is one of the most loved tournaments on the calendar.”

This loyalty to the place, edition after edition, is also OMEGA’s way of affirming its deep connection to Switzerland, to its landscapes and to its craftsmanship. “This bond with Crans-Montana feels like coming home.”

Since 1848, OMEGA has been synonymous with watchmaking precision. But for Aeschlimann, the quest is not only about heritage: “To be iconic is not just to preserve the past, it is to have the courage to reinvent. Our company culture is driven by innovation, while remaining true to the values and traditions that define our strength.”

One striking example is the Seamaster Aqua Terra Ultra Light, a watch designed with athletes in mind: lightweight, ergonomic, and featuring a retractable crown that does not interfere with movement. “This is a timepiece created to meet the specific needs of athletes, offering them maximum comfort.”

OMEGA is the official timekeeper of the Olympic Games, as well as swimming, athletics, bobsleigh and many other disciplines. Yet golf holds a special place: “It is a sport of precision, elegance and control. It reflects our core values: excellence, performance, style.”

Beyond Crans-Montana, OMEGA supports international talents such as Rory McIlroy, Matt Wallace and Guido Migliozzi, true ambassadors of a mindset where achievement meets distinction. “We want to support the next generation, while celebrating those who, like Rory, have left their mark on the sport.”

In step with today’s expectations, OMEGA has also made sustainability part of its strategy. “Here in Crans-Montana, we support a tournament that actively works to reduce its environmental impact. This matters to us.”

The company continues to advance in responsible sourcing, sustainable production and product longevity. “A beautiful watch is one that is passed on across generations. Time is our raw material, but also our responsibility.”