OMEGA: Between Tradition, Innovation, and Sporting Excellence – The Words of Raynald Aeschlimann

Raynald Aeschlimann, President and CEO of OMEGA, embodies a modern and dynamic vision of the renowned Swiss watch brand. Under his leadership, OMEGA continues to strengthen its heritage of precision, innovation, and luxury, while maintaining an active presence in the sports world, particularly in golf.

In this exclusive interview, he shares his thoughts on the 77th edition of the Omega European Masters and the importance of golf to the brand.

Mr. Aeschlimann highlights the special significance of this edition, which coincides with the 2024 Olympic Games. He emphasizes the presence of several OMEGA ambassadors in Paris, such as Nicolai Hojgaard, Guido Migliozzi, and Erik Van Rooyen. As the official timekeeper, he states: “It was an honor to fulfill this role for such an exceptional event. For an athlete, winning an Olympic medal is an unforgettable experience, and the OMEGA European Masters in Crans-Montana is the perfect conclusion to such an exciting summer.”

He discusses the importance of golf to OMEGA, noting that the sport reflects values essential to the brand, such as “precision, power, heritage, and style, as well as patience and design innovation.” He also mentions the special connection with Switzerland: “It is the oldest tournament in Europe played on the same course, a sense of tradition with which OMEGA strongly identifies.”

When thinking of Crans-Montana, a truly unique event comes to mind. With its majestic alpine setting and mountain hospitality, the OMEGA Masters stands out from all other events sponsored by OMEGA. While other events take place in various locations around the world, the OMEGA Masters remains faithfully rooted in Crans-Montana year after year: "It's a bit like coming home."

“When our company was founded in 1848, precision was at the core of our concerns. And that hasn't changed in 176 years,” Raynald Aeschlimann emphasizes that OMEGA, guided by a constant quest for excellence, is the very foundation of the brand’s pioneering spirit. He adds: “We constantly ask ourselves questions and try to narrow the margins as finely as possible. It’s both a commitment and a passion. I think that’s the value we offer our customers today. We are a company that keeps trying to improve, even though we are already at the highest level.” This philosophy of innovation and constant refinement allows OMEGA to maintain its leadership in watchmaking while offering ever more advanced products.

Raynald Aeschlimann concludes by stating that the Omega European Masters is “a symbolic event in our sports calendar.” He adds that the company not only wishes to continue this collaboration but also to develop new partnerships with emerging golf talents.

When discussing different watch models, Raynald Aeschlimann highlights the Seamaster Aqua Terra Ultra Light as an ideal choice for athletes. He explains: “We have several watches associated with golf and sports, like the green Seamaster Aqua Terra, which is highly appreciated by players for its color in harmony with the game.” He adds that the Seamaster Aqua Terra Ultra Light stands out for its lightweight design and retractable crown, avoiding any discomfort during the swing. He also mentions that, just like the Speedmaster in space, this watch fits naturally into the world of sports without imposing a specific choice. “We don’t try to push any particular model; it’s about personal choice and finding a watch that makes you feel comfortable.”

Aeschlimann concludes by emphasizing the natural connection between golf and the luxury sector, while stating that the brand attracts customers beyond sports: “OMEGA offers watches for everyone, whether it’s for exploration, fashion, or everyday life.”