Title sponsor

Luxury Swiss watchmaker OMEGA has been title sponsor since 2001.

This unique event in the brand’s busy sporting and social calendar has attracted top players and numerous OMEGA clients and VIPs from all over the world, including George Clooney, who was guest of honour at a special 2022 event in Cry D’Er.

For the proudly Swiss brand with global reach, the alpine event aligns perfectly with its values.

Played on home turf, the OMEGA Masters is sanctioned by both the European and Asian Tours and forges a strong bond between two golf-loving continents.

In addition to the main tournament, the title sponsor hosts the OMEGA Celebrity Masters.

A popular Pro-Am competition with a star line-up of players from entertainment and sport.

Main sponsors

Credit Suisse has been a sponsor of the Omega European Masters since 1984. It has been title sponsor of the Credit Suisse Gold Pro-am since 1987 and has been title sponsor of the Credit Suisse Silver Pro-am since 2010 – both exclusive invitational tournaments that are part of the Omega European Masters in Crans-Montana.

Credit Suisse has now been sponsoring golf for more than 30 years. And especially the only tournament on the European Tour held in Switzerland where world-class golf professionals come together to battle it out for victory. The golfers greatly appreciate the location, the view of the mountains, and the family atmosphere.

The Omega European Masters is the oldest open on the European continent and takes place at the highest tournament venue in Europe. The Crans-sur-Sierre golf club is considered one of the most beautiful Alpine courses. The rolling fairways, the magnificent mountain backdrop, and the fact that some of the world's best players tee off here every year have a powerful pull on golf fans.

Porsche strengthens its commitment to golf

Never losing sight of your goal. With heart and mind. With precision, foresight and courage. Porsche has always stood for those values that connect the brand with the great game of golf.

Porsche has been the main sponsor and official car partner of the Omega European Masters in Crans-Montana since 2019, thus strengthening its commitment to professional golf. In addition to the Omega European Masters, Porsche has been involved on the European Tour since 2015 as title sponsor of the Porsche European Open.

In addition to professional golf, Porsche has been successfully involved in amateur golf since 1988 with the Porsche Golf Cup. The exclusive customer tournament series has become an international event in which more than 17,000 Porsche customers recently took part in more than 261 worldwide qualifying tournaments and the final.

Vaudoise – be assured you’re in good hands.

Inspired by the values of closeness, reliability, humanity, and proactivity, Vaudoise plays a part in the day-to-day lives of the men and women who have been placing their trust in its insurance since 1895. A one-of-a-kind enterprise with many qualities, Vaudoise is a mutual company with its sights fixed firmly on the future. It is also always on hand to support its policyholders, guiding them toward solutions that really meet their needs and expectations at every stage of their life.

Sponsorship is one of the pillars of the Vaudoise communication strategy. This is why the company plays an active part in Switzerland's economic, sporting, and cultural vitality by supporting various events at a national, cantonal, or regional level, including three of the eight events known as the "Swiss Top Events". Vaudoise's sponsorship policy is based on partnership, and the company prizes its sustained and loyal commitment as of its core values. Since 2014, it has proudly and passionately supported the Omega European Masters as its main sponsor.

The Valais is an ideal destination for vacations, offering rich and varied sporting as well as cultural activities. It has all the essentials for those seeking a little emotion and unforgettable memories, amid a magnificent and diverse natural landscape.

This is the perfect setting to experience one’s passion with incredible intensity. Playing at an altitude of nearly 2,000 metres, not far from the Aletsch glacier, enjoying a 9-hole course near the Matterhorn or discovering the 18-hole Verbier course with its breathtaking view of the incredible Grand-Combin and Mont-Blanc alpine mountain ranges: what more could you wish for?

This incomparable diversity delights sports enthusiasts in general and golfers in particular. Despite its relatively modest size, Crans-Montana is only one hour away from the other seven golf courses in a region that has become Switzerland’s ultimate golf destination. It is thus no wonder that the Omega European Masters tournament is hosted in Crans-Montana.

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Silver partners


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Media partners


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Cultural partners

Established in 2018, Fondation Opale, in Lens/Crans-Montana, is the only contemporary art centre dedicated to the promotion of Aboriginal art in Europe. Since the beginning, mankind has attempted to express its place in the universe through the representation of art. Such vision, still of great concern in art by indigenous peoples and especially Aboriginal people from Australia, is central to Fondation Opale. The foundation’s exhibitions bring together international art and contemporary Aboriginal art. Every exhibition is accompanied by a curated events programme fostering access to culture for all.

Until March 2020, Fondation Opale offers insights into the evolution of contemporary Aboriginal art with the exhibition Before Time Began. Through paintings on canvas and bark, sculptures and a monumental installation of 1'500 spears, this exhibition brings visitors from remote areas of Australia at the early 1970s to Arnhem Land and Kimberley until the APY Lands’ most recent works. The installation Berg Elle by Swiss artist Pipilotti Rist, integrated in the exhibition, echoes the artworks from the great Initiates.

Open from Wednesday to Sunday like the art gallery, the Restaurant L’Opale and its terrace providing breathtaking views of the Valais panorama, will complete your experience.