OMEGA's association with the Canon European Masters in Crans-Montana started in 1997, when it organised its first OMEGA celebrity tournament.
After two successful years, even greater emphasis was placed on the golfing aspect with the creation of the OMEGA Swiss Pro-Am in 1999.
This unique event in OMEGA's sporting and social calendar proved a resounding success, attracting numerous OMEGA clients and VIPs from all over the world.
It was the success of this tournament that led OMEGA to step up its commitment to the European Masters in 2001, signing on as title sponsor of the event.
In addition to securing the long-term future of the tournament, this means that OMEGA will be able to offer its numerous guests from around the world superlative golfing action at this prestigious golf event in the heart of Europe.
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