Villiger – The spectators are happy to smoke a good cigar
The spectators are happy to smoke a good cigar
During the entire week of the Omega European Masters, Villiger has had the opportunity to meet some of it’s golf playing customers, between the start of hole number one and the grandstand of hole number 18. An alley with a lot of traffic. «For us, this location is ideal and I am utterly satisfied with the week that we just lived. The same feeling seems to be shared by our visitors, who were very happy to be on the Severiano Ballesteros to follow the competition. I feel like the year 2020, without a tournament, is already forgotten», comments Nathalie Rempp, Area Sales Manager for Villiger.
Customers in a great mood and sunshine, enough to boost cigar sales. Present on the event ever since 2009, is the Swiss brand able to find new customers at the Omega European Masters? «Yes, cigar amateurs discover our line-up, because they do not necessarily know that we have products from Santo Domingo, Nicaragua of Honduras, which are handrolled. And, because they have enjoyed them, they come back to us during the year », pursues Nathalie Rempp.
In Crans-Montana, Villiger offers an animation, which is extremely appreciated by the players – who also love good cigars – and the spectators: an experimented «Torcedora» rolling cigars live.