A great trustworthy relationship
OMEGA extended its contract with the Swiss Open before the 2016 tournament. The success of this 70th event reinforced its choice to commit itself until 2022.
At the end of the tournament, Raynald Aeschlimann, president of OMEGA, had a smile on his face. And for good reason. The 2016 OMEGA European Masters was once again a success. The key reason for this satisfaction: 50,700 spectators came out along the Severiano Ballesteros course to follow the four days of competition. A course of exceptional quality, applauded by all players. «The course was never as good as this year. This comes from the fact that we found the means to carry things out. We have invested in the renovation of the course, in order to meet the increasingly demanding requirements of the PGA», states the president of OMEGA, who wishes to underscore the quality of the management and organisers of the competition. «A great trustworthy relationship has been built amongst us, as in renowned and good partnerships. We have had many discussionsto advance things. What is good for the tournament is good for Omega and the reverse.»
The date of the OMEGA European Masters is not yet known, is it a problem for the watch brand? «We like to plan things in advance. The date will be communicated soon. However, for us, one date or another will not modify OMEGA’s strategy vis-à-vis golf at all. So we can still wait a little», adds Raynald Aeschlimann. In terms of players present in Crans-Montana, the president of OMEGA ranks them only in worldwide terms: «I like golf players that bring emotion, charasmatic players. I also like to see exploits such as holes-in-one. I therefore really liked Lee Westwood’s fourth and last round (-7).»