25.-28.08.2022
oemOmega European Masters
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28.08.2021

Porsche and golf go together since 1988

Porsche and golf go together since 1988

Since 2019, Porsche has joined Credit Suisse and the Vaudoise insurance company as main sponsors of the Omega European Masters. This partnership is, by the way, going to be extended until 2023. What is the reason behind this decision?  «The Omega European Masters is one of the most prestigious professional golf tournaments in Europe and is of great importance for our clients. It brings together history, tradition, as well as a hall of fame that counts many prestigious golfers. The tournament just happens to fit our brand very well», comments Michael Glinski, CEO of Porsche.

The German firm has been active in the golf environment since 1988. Golf fits Porsche like a glove. For more than three decades, the Stuttgart-based brand organizes the Porsche Golf Cup. This amateur tournament series, established, namely, by Porsche centers, has become a great international meeting. During the last edition, 261 qualifications have taken place and more than 17'000 Porsche customers participated all over the world.  «Considering the enthusiasm shown by our customers, it was logical for us to extend our engagement to major professional tournaments, including in Switzerland», pursues Michael Glinski, CEO of Porsche.

On the Haut-Plateau, Porsche is providing 25 sports cars to transport the players before, during and after the tournament. Furthermore, they are exposing five car models at the Mont-Blanc village. Other flagship models are exposed at holes number 1 and 11. The Porsche Taycan Cross Turismo is located on hole number 11: the first player to score a hole-in-one during the four tournament days will win this sports car, an entirely electric one, valued at 150'000 Swiss francs.

The players are pampered, but the spectators aren’t left out either. They’re provided the opportunity to measure themselves to the car racing simulator from Porsche, as well as on the green which is located at the center of the Mont-Blanc Village. These two animations are taking place are taking place every day of the tournament.

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