Porsche, a brand close to golf
This year, Porsche is for the first time one of the main sponsors of the Omega European Masters. But the German firm is by no means a neophyte in the field. It has already been involved in the European Tour since 2015, as the title sponsor of the Porsche European Open. Meeting with Michael Glinski, Managing Director of Porsche Switzerland.
Porsche is a new partner of the Omega European Masters. Why this new commitment, and what do you expect from this week in Crans-Montana?
We have chosen to sponsor the Omega European Masters because it is a professional golf competition with a great tradition. It is one of the most prestigious tournaments in Europe and the most important in Switzerland. I have been looking forward to coming to Crans-Montana and participating in this high-level sporting event.
How do you like the Severiano Ballesteros course and the resort of Crans-Montana?
The Golf-Club of Crans-sur-Sierre offers magnificent views of the Swiss Alps and is undoubtedly the most spectacular site of the European Tour.
Apart from this event, does Porsche also participate in other golf competitions?
With the Porsche Golf Cup, we have been supporting amateur golf since 1988. A success also placed under the sign of cooperation with Switzerland since 2011, through the Porsche Golf Cup Switzerland. The winners of this national tournament form the "Switzerland" team, which then participates in the Porsche Golf Cup World Final. Also, the preliminary competitions are organised and managed by the Porsche Centres. This sport is significant for our target groups, both in Switzerland and internationally. Golf offers us an excellent opportunity to generate enthusiasm for our brand among new customers and target groups. Our commitment to this professional sport is, therefore, the logical continuation of our commitment at the amateur level.
Do the values of golf correspond to those of your brand?
Absolutely. Golf is part of the Porsche tradition and embodies values that perfectly match the brand: passion, competition, aesthetism, precision and technique.
How many vehicles do you make available to the organization during this week of competition?
We have twenty Porsche Cayenne and Panamera available on site as shuttles.
And what is the number of vehicles on the course?
A total of six Porsche models will be on display. These include the new Porsche 911, the Cayenne Turbo Coupe and a Formula E Mockup vehicle.
Will you be welcoming customers to Crans-Montana during this week?
Yes, I will be present on Wednesday and Thursday at the Crans-Montana site, and I am looking forward to attending this event.
And do you play golf?
Unfortunately, no. Until now, I have always been too busy. It's part of the things I've wanted to do for a long time, but for now, I've only had time to attend a two-hour class.