La Vaudoise remains faithful to golf
A chapter will soon be closed for La Vaudoise. Its Managing Director and CEO, Philippe Hebeisen, will retire in spring next year. However, the story between the insurance company and the Omega European Masters is by no means over. "This is our sixth year at the tournament. And we have already renewed our contract until 2022. It is up to my successor to see if he wants to continue to benefit from the great platform that is the Omega European Masters, or if he wants to change his communication strategy," commented Philippe Hebeisen.
La Vaudoise has invited 450 customers in Crans-Montana. The winners of the three tournaments organized during the year by the insurance company had the opportunity to participate in a clinic with Lee Westwood. During one hour, the English pro was not stingy on advice. The former world No. 1 seduced a captivated audience. Not all clients present during the week of competition are golfers. "To help them find their way around the Severiano Ballesteros and understand the ins and outs of the game, two pros attend them on the course. It is necessary," continues Philippe Hebeisen.
The general manager and CEO of the Vaudoise saw the tournament evolve in the right direction. "The course has been improved every year, which is very important for me as a golfer. The VIP village, the buffet... everything is just at the top. Also, the configuration of the venue allows our clients to interact with other sponsors. It should also be noted that Yves Mittaz does an extraordinary job. He is always listening and taking our comments into account, which is very appreciated."