The OMEGA’s touch in Crans-Montana
Meeting with Raynald Aeschlimann. OMEGA and its president are actively involved in the development of the tournament.
For OMEGA, being the main sponsor of the European Masters of Crans-Montana is more than just giving it its name. The watch brand wishes to add its own touch to the event, not only along the course, but also all over the “Haut-Plateau” of Crans-Montana. A champagne bar has been created in front of the OMEGA shop. Since 2017, the OMEGA Celebrity Masters has brought a glamorous touch to the competition on Saturday afternoon. "We want to animate the resort, to keep it alive for a week. That's why we have new initiatives every year. The organisers share our vision and are doing everything possible to implement these ideas," commented Raynald Aeschlimann, president of OMEGA.
One of the 2018’s innovations consists of the hospitality created by OMEGA at the top of the grand stands at the 9th hole: "I am very proud of this achievement. I really insisted with Yves Mittaz to be able to offer this to our customers. Since this year, they’re not only watching the game, they also experience golf among the players. It's a unique experience."
The relationship between OMEGA and the tournament is becoming increasingly solid each year. "I find that loyalty is an important notion. Over time, we have become like a family. We have found our rhythm. But we really want this fidelity to remain active,” concludes Raynald Aeschlimann.